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Videos
Beyond lifestyles, trends and drinks (Spanish)
The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Maria Alejandra Velandia Sanchez, Andrea Ascarrunz
Company: Pernod Ricard
May 14, 2018
Research papers
Beyond lifestyles, trends and drinks (English)
The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez
Company: Pernod Ricard
April 4, 2018
Research papers
Beyond lifestyles, trends and drinks (Spanish)
The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez
Company: Pernod Ricard
April 4, 2018
Webinars
The shape of conversations
This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...
Catalogue: Webinars 2017
Author: Kyle Findlay
December 29, 2017
Webinars
Turning shopper insights into company-wide memes
Impact is the name of the game in Market Research. There are two critical success factors to activate an organization with the outcome of research; a co-creative platform where employees can interact with the insights and a research method that...
Catalogue: Webinars 2017
Author: Tom De Ruyck
December 29, 2017
Webinars
Mirror, mirror on the wall
If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...
Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017
Videos
Transforming insights to deliver a new source of competitive advantage
In this presentation Stephan Gans and Tim Warner will talk about transforming insight to deliver a competitive advantage.
Catalogue: Congress 2017: Visionary
Authors: Stephan Gans, Tim Warner
Company: PepsiCo
December 4, 2017
Videos
